In this daring and original book, Rudder explains how Facebook "likes" can predict, with surprising accuracy, a person’s sexual orientation and even intelligence how attractive women receive exponentially more interview requests and why you must have haters to be hot. Data scientists have become the new demographers. As we live more of our lives online, researchers can finally observe us directly, in vast numbers, and without filters. In Dataclysm, Christian Rudder uses it to show us who we truly are.įor centuries, we’ve relied on polling or small-scale lab experiments to study human behavior. Our personal data has been used to spy on us, hire and fire us, and sell us stuff we don’t need. Love, Sex, Race, and Identity-What Our Online Lives Tell Us about Our Offline Selves. MediaType eBook shortDescription A New York Times BestsellerĪn audacious, irreverent investigation of human behavior-and a first look at a revolution in the making IsPublicPerformanceAllowed False languages
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